Monday, 14 June 2010

Aspirational Purchasing.

Many of us buy things to fit into our aspirational lifestyle, hell, whole industries are built on it. Do you think everyone that wears surf brands owns a surfboard? Or wears Nike is an athlete? No, but its what we aspire to be that is import. Or important to the companies that take our money. But how much aspiration is too much?

I spend far too much time (internet) window shopping for clothes to wear to jobs I haven't got, for umbrellas for train trips I don't yet take. Is this bad or good I don't know. As we speak I am finishing up making a dress for job interviews I'm yet to have. There's nothing wrong with being prepared right?

No comments: